Send a Good Wish!

We partnered with Milaap Social Ventures, which is India’s largest funding platform for social and personal causes. Every day, Milaap.org connects hundreds of hardworking borrowers looking to start a small business, pay for education, install better facilities in their households, and more – with people around the world willing to lend and rally their friends and family with as little as Rs. 1,000. Milaap strives to use the internet as a platform to connect billions of people around the world who want to do good with the communities in need.

Be. The Solution contributes 5 percent of the net revenue for hygiene awareness and sanitation initiatives for women and girls in rural communities. Be. donates Rs. 10 on behalf of every person who wishes to help improve levels of women and girls hygienic sanitation. Give a magical wish in 3 easy steps!

We urge you to be the solution and send one magical wish online on www.milaap.org/bethesolution. Sending a wish is absolutely free.

How it works

Be. funds twenty-one sanitation loans for women in the rural regions of Tamil Nadu and Gujarat, granting access to a basic facility we all take for granted.

Women’s hygiene and sanitation is a public health issue in India that needs our attention. An estimated 300 million women and girls lack access to basic hygiene according to recent United Nations reports, and it’s difficult to imagine a solution to address this issue. How could we possibly help millions of women and girls without access to basic hygiene? The answer will surprise you.

The solution comes in the form of a hand sanitizer, body mist, hand soap, toilet seat sanitizer, and an intimate wash for women. Be. The Solution believes women themselves should become agents of change.

The discussion about women’s hygiene and sanitation is hardly ever an easy one. However, it’s on us, as Indian women, to keep that discussion going while making strides in the right direction. Spreading awareness and helping create opportunities are instrumental to giving women and girls access to basic facilities in India, but let’s not forget that we’re all in this struggle together. We can empower each other through simple choices in our everyday lives. Our rupees have the power to not only consume, but also to help others.

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