Be. The Solution – Our Story, Our Vision, Our Goal

How can we all empower women in our society? This is a burning question in our current society. It is essential that women get empowered in all sectors of life, be it socially, economically, politically and legally. Be. The Solution is passionate about women and girls empowerment.

Of course, the list of reasons is endless, but we’re sharing our 5 biggest reasons for supporting women’s empowerment in India, and especially when it comes to women’s hygiene and sanitation.

Women are the backbone of society

Empowerment = Equality

Unleashing the potential of all women

Women always give back to society

Surge in economic growth

Our Inspiration

We hear stories about entrepreneurs, startup founders, or CEOs who start a business because they were inspired by a person, place, or problem. Our inspiration comes from the hard working, selfless, and courageous women in India. Our story begins with you.

Every corner of this country has women doing their best to make society better, whether that means breaking the glass ceiling or wanting a better future for their families and communities.

In the spirit of unleashing the creativity and goodwill that lies behind the doors of our business, we haven’t decided to reinvent the wheel, but rather introduce something to the Indian market that is better for everyone – especially women in India. We curate and design personal care products and you have inspired us to do our jobs better.

Be. The Solution is a new online brand of daily hygiene products. We bring you a refreshing take to your ordinary personal care routine. Be. ’s formula uses naturally-based ingredients.

Be. has curated the following range of products:

  1. Hand Sanitizers
  2. Body Mist
  3. Hand Wash
  4. Toilet Seat Sanitizer
  5. Shower Gel

This range keeps all Indian women in mind. We know caring for your skin with the healthiest products is important to you. For this reason, Be. sources high-quality ingredients from lavender, lemongrass, orange, lemon, black pepper, aloe vera, and green tea.

Our Idea

Our brand helps women empower one another and work towards a better future for India. As a new brand, our hygiene products are designed to make a woman’s personal care and hygienic lifestyle easier to manage on a daily basis and give back to society. Be. The Solution is unique to India and originates from Indian thought. Be.’s philosophy is simple. We believe every Indian woman deserves to feel healthy and beautiful in her own skin.

While using personal skin care products that nourish your skin with natural and healthy ingredients, you will provide sustainable solutions to improve women and girls hygienic sanitation. When you are shopping online, Be. makes it easy for you to get involved with this cause.

Our Business Model

Our Business Model

Our Mission

Our brand contributes 5 percent of net revenue towards women’s sanitation projects. Our business model provides Indian women with customised Be. products, and as a result, create life changing opportunities for women and girls in rural communities. Today, Be. gives all women an opportunity to help empower other women who do not have access to sanitation. With a simple online purchase, Be. enables women to make better hygiene and sanitation opportunities available to disadvantaged women and girls. We are highly proud of this initiative as we are taking a huge step towards a better and cleaner India.

Our Impact so Far

Be. partnered with Milaap Social Ventures, India’s largest crowdfunding platform for social causes. We urge you to be the solution and send one magical wish online via For every wish, Be. donates 10 rupees to sanitation projects. Sending a wish is absolutely free. Thus, Be. funds twenty-one sanitation loans for women in the rural regions of Tamil Nadu and Gujarat, granting access to a basic facility we all take for granted.

We can empower each other through simple choices in our everyday lives. Our rupees have the power to not only consume but also to help others.

Our Journey

Our company believes women themselves should become agents of change. Our brand is a flagship initiative that has been incubated with 1908 E-Ventures Private Limited, Ador Group’s youngest business. We are your one stop destination for healthy skin. If you’re a mover and shaker, trendsetter, and believe in the power of innovative ideas, then our new brand is right for you.

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