As it is truly said, every drop makes an ocean! Mrs. Amita Shah is that drop. With good business ethics, she is an entrepreneur, director of Sofood and a proud initiator of a waste management project.
“At the age of 26, I was married and lived in a big joint family. It was at this moment that I felt the need to start my own business- the need for independence, responsibility and self-confidence in oneself emerged.
I was new to the whole business world and I knew I was embarking a journey with unknown people and a different life altogether. I wasn’t aware of the basics like creating an invoice or packing slips. But the need for enduring a life of my own was my priority at this moment. I would often look to my friends and relatives for help and this motivated me to go forward with my endeavors.
Knowing that I had set my mind in the business world, my uncle was quite supportive. He gave me the idea to export things to Kenya which aren’t available there. Obviously it was a difficult task to cover but my husband helped me out. He has always been my pillar of support. My father was running a jewelry shop so his contact reach was quite good and this boosted the reach for my business.
I had a tight schedule as I was always stuck between household duties and my own business. My son was of utmost priority to me. He was 4 at that time and I had set my work schedule according to my son. When he came back from school, I would cater to him, see his homework, feed him and then set out to search for important products to export to Kenya for about four hours.
Whenever I looked at my son, I always used to push myself to work even harder because I wanted to do something for him, for his future, for his betterment!
After a lot of hardships and problems that I encountered, being the Proprietor of my company, I can now say that the company has settled and is doing quite well.
During emotional breakdowns, I always looked at my son as he means the world to me. His face just pushed me further to reach new horizons and be consistent.
In terms of housework, there were a lot of people to cater to and since my family was the center of my world, I created my work atmosphere from home and managed things from there. It was difficult to balance my household duties and work together but my mother was my backbone through it all.
During Varun’s school days, one of the Directors of Sofood used to come home to teach him Math. In conversation with him, I understood his ideas of solar dryers and decided to collaborate with them. I am now the third director of his company.
I am currently running two businesses and managing it pretty well. It was definitely stressful but something very challenging for me, which was something I enjoyed.
I had to travel a lot so I had to make sure I was still healthy and that I set a good example to my son and family in terms of health and hygiene. For me, hygiene emerged from the idea of cooking good home food and giving my son on daily basis. This is one of reasons why he doesn’t fall sick often and maintains a healthy lifestyle.
It is very important to set an example for others if you want it to be executed; be it hygiene or business!
With my mom’s old age, concerns for my son and my health as well, it is extremely important for us to take care of anything that might cause a hindrance to our mental or physical well-being. I don’t encourage popping of pills or visiting the doctor on a daily basis for silly reasons. For me, a hygienic food style leads to a healthy lifestyle. What you put in your mouth shows on your face and in your lifestyle over a period of time.
Another important thing I feel is that if the surrounding is made clean, automatically you pave way for a cleaner self and cleaner community. This posed the idea for taking an initiative in cleaning societies and making utmost efforts to spread the awareness on deteriorating health.
Currently, I have taken this initiative seriously and I am working with the BMC. I do not plan in investing in more companies. I feel a need to take this project forward. Hygiene for me is very important and inculcating this in every society is my priority right now.
I started this project with a vision for wet garbage management in my society wherein we do not dispose the wet waste, but use it to make manure. We started this initiative in my society, completed ten of them and now we’re moving on to others. The routine is making a pathway for encouraging citizens to throw their garbage diligently into big bins.
To encourage this project, we supply good quality apron gloves and face masks. With careful planning and management, we have achieved success and are looking forward for many such opportunities. We train sweepers and cater to the difficulties they face with garbage. There is door to door communication made necessary where people become aware of the importance of separate wet garbage disposal which makes it easier for the BMC as well.”
With immense vision for a cleaner and greener environment, Amita Shah is proudly taking small baby steps towards a healthy environment by adopting healthier methods of cleanliness.
An independent business woman herself, she is an epitome of change and multi-tasking, all engulfed into an affectionate mother! Help people understand the importance of cleanliness. Define Hygiene with a vision in mind, just like Amita!